Behind the Scenes
Write Better Copy With This Simple Tip
Super-embarrassing confession here. When I was a child, apparently I couldn’t walk by a shiny object (i.e. mirror, toaster, or anything with a reflection) without staring at myself and smiling. Usually I had a brush in hand, too. Diva much?! This is back when I wanted to be an actress on The Young & the…
An Easy Fix to Last-Minute Launches
So, you’re launching a new program, product, or service, and the launch date circled in red on your calendar is quickly approaching. Make that, VERY quickly approaching. You thought you had SO much time to prep your launch copy, but unfortunately, you didn’t get the memo. Nobody told you just how much copy there would be! Between…