Strategic copywriter
For coaches who want to stay in their genius zone
How many times have you said, “I need to hire a seasoned copywriter for this” … only to end up grudgingly writing the copy yourself, or going 39 *excruciating* rounds with AI?
Sure, the job got done. But …
Did you wish you were doing something else—anything else—but writing?
Did it take you away from other important, revenue-generating areas of your business?
Did you find yourself cursing at a blank screen (or AI) 10 minutes into the job?
If so, I get it. Between serving your coaching clients, running your team, and building out your next big offer, you barely have time to finish your oat latte. So, if copywriting doesn’t light you up inside, there’s a simple fix for that.
*clears throat*
Hi, I’m Nicole – STRATEGIC COPYWRITER FOR SEASONED COACHES
While you’re making big moves in your business, I’ll write copy for you that:
- Connects with your readers on a human level.
- Attracts all-in, ready-to-invest clients—the best kind.
- Makes people say, "She's the ONLY one I want to invest in!”
More good news: You can pump the brakes on trying to convince people to work with you. Your brand is way too premium for that. Instead, your new messaging will create such demand that people will happily get on board and pay your rates.
- High-Converting Sales Pages & Websites
From scrollers to buyers: that’s the goal! I use conversational copy to help your readers feel see, heard, and excited to invest in you. - Must-Read
Welcome, Nurture, & Launch Emails
I help you use the power of email to drive people to your offers, thoughtfully moving them from consideration to purchase.
I *personally* get it.
... running a business is A LOT.
Not only do I help clients launch new offers, I’ve launched my own business, services, and digital products.
Oh—and a book. And let me tell you … launching that book was almost a bigger job than writing it! From the waitlist, to the pre-launch, to the big reveal (and everything after), there was an eye-popping number of decisions to make and words to write.
That experience deepened my empathy for the entrepreneurs and coaches I work with every day. Because building a meaningful business isn’t just exciting. It can also feel straight-up overwhelming.
That’s exactly why I do what I do: helping you articulate your ideas, clarify your message, and create copy that supports your growth so you don’t have to carry it all alone.
The story behind my copywriting career
Rewind a couple decades, and I was a fresh-faced journalism grad on the hunt for a great writing gig. (Boy, I miss my 23-year-old skin!). I quickly went to the dark side—marketing and advertising—where I spent my entire 9-5 career.
I was hired as the first female copywriter at a sports nutrition company and spent 8 years working alongside bodybuilders before moving on to an education company and creative agencies. I wrote anything you can think of—TV scripts, taglines, print ads, web copy, product packaging, and more—for international brands. (Check out my portfolio to see some writing samples.)
But finally, entrepreneurship called. After years of side-hustling my freelance writing business, I left the 9-5 and went all in on Nicole Kepic Copywriting in 2020. As they say, the rest is history!
P.S. I'm also the author of Don't Ask Me to Be Loud: The Introverted Girl's Guide to Online Business—showing introverts how they can run a joyful and in-demand business. My book reflects the same philosophy I bring to client work: selling with authenticity, quiet confidence, and integrity.
Let’s see if we have any favourites in common …
Book genreSuspense or anything by Liane Moriarty.
PodcastIt's Your Offer by Jessica Miller.
Yummy drinkPiña coladas, sipped in the Caribbean.
Way to relaxHot bath and a good book (see above).
Travel destinationLisbon, Portugal.
Guilty pleasureBuying way more lipsticks than I need.