Hello, friend!
YOU’VE SPENT YEARS BECOMING REALLY GOOD AT WHAT YOU DO
So why does your website make you sound like every other online coach?
Maybe you're launching your coaching business after leaving a successful corporate career. Or maybe you've been coaching for years, but your website still reflects an earlier version of your business.
Either way, you've got a whole lot more to offer than your website lets on.
BEFORE I SHARE MY STORY, I'VE GOTTA ASK...
Do you love the website you’re currently sharing with the world? (Be honest.)
Does your site reflect the depth of experience you bring to the table?
Does it adequately reflect what makes you different from every other coach?
If you're shaking your head at any of these questions, I get it.
Between serving your coaching clients, running your business, and simply doing life, you barely have time to finish your oat latte—let alone, rewrite your website. So, if copywriting feels too hard or doesn’t light you up inside, I can help.
*clears throat*
Hi, I’m Nicole – WEBSITE COPYWRITER FOR MIDLIFE COACHES
I’m also a Gen Xer (shoutout to my fellow late ‘70s ladies), wife, boy mom, and avid suspense reader.
While you're busy doing what you do best, I'll write website copy that:
- Brings your years of experience and unique perspective to life.
- Sounds like you—not a generic version of another coach.
- Helps best-fit clients understand why you're worth choosing.
And the best part?
You won't have to spend every discovery call explaining your entire background or convincing someone that you know your stuff. Your website will help do that for you—so potential clients can arrive already understanding your experience, your approach, and what makes you different.
Website copy in a week
Strategic, done-for-you website copy—written in just one week. I'll turn your years of experience, expertise, and personality into compelling copy that reflects the expert you already are. Finally, your website will make it clear what makes you different, how you're uniquely qualified to help, and why YOU might be the coach they've been looking for.
My Own Midlife Pivot
When I left my corporate copywriting career at 43 to run my business full-time, I wasn't exactly starting from scratch. I'd already spent two decades writing professionally.
But suddenly, I was responsible for everything—from attracting clients and marketing my services to figuring out how the heck to beat the Instagram algorithm. (Spoiler: I still haven't cracked the code.)
So, while I was experienced in my field, I was still learning how to run an online business. Sound familiar?
There's so much to learn in the online business world that it's easy to feel like a beginner again. But here's what I realized: Starting a new chapter doesn't mean starting from zero. All those years of experience come with you.
And that's why I love helping other women in midlife create websites that tell the WHOLE story, not just the part that started when they became business owners.
The story behind my copywriting career
Rewind to 2001, and I was a fresh-faced journalism grad on the hunt for a great writing gig. (Boy, do I miss my 23-year-old skin!) I quickly went to the dark side—to marketing & advertising—where I spent my entire 9-5 career.
I was hired as the first female copywriter at a sports nutrition company and spent eight years working alongside bodybuilders before moving on to an education company and creative agencies. I wrote anything you can think of—TV scripts, taglines, print ads, web copy, product packaging, and more—for international brands. (Check out my portfolio to see some writing samples.)
And somewhere along the way, entrepreneurship started calling. After years of freelancing on the side, Nicole Kepic Copywriting became my full-time gig in 2020.
Today, I love waking up every morning and getting to write for an audience that feels like home: other women in midlife who are building businesses around everything they've learned and experienced.
P.S. I'm also the author of Don't Ask Me to Be Loud: The Introverted Girl's Guide to Online Business—showing introverts how they can run a joyful and in-demand business. My book reflects the same philosophy I bring to website copywriting: You don't need to become someone else to stand out. You need to communicate what makes YOU worth choosing.
Let’s see if we have any favourites in common …
Book genreSuspense or anything by Liane Moriarty
PodcastIt's Your Offer by Jessica Miller
Yummy drinkPiña coladas, sipped in the Caribbean
Way to relaxHot bath and a good book (see above)
Travel destinationLisbon, Portugal
Guilty pleasureBuying way more lipsticks than I need