AUTHOR + COPYWRITER WITH 25 YEARS OF EXPERIENCE
Helping You Turn Decades of Professional & Life Experience into a Thriving Coaching Business
“I would hire Nicole for EVERY word in my business if I could.
The way she is able to sound exactly like me, but better, and so smoothly sell without ever sounding salesy, blows my mind!”
– Kristen Doyle
Designer & BUSINESS Coach
“I'm SO OBSESSED with your copy and truly love
the intention and creativity and ideas you brought to this! You absolutely nailed it!”
– Jill Stanton
Business & Mindset Coach
“O.M.G.! It’s PERFECT!
I can’t even explain to you how incredibly thrilled I am with everything I just read. Literally, I would change ONE word out of all of this. You nailed it.”
– Shannon Mattern
Business Coach
SOUND FAMILIAR?
Your business may be new, but you're not.
You've been building your expertise since low-rise jeans and butterfly clips were popular the first time.
Maybe you've recently traded your corporate career for a coaching business. Or maybe you've been coaching for years, and your business has evolved right along with you. Either way, you've got a whole lot of experience, knowledge, and personality to bring to the table.
Only problem? Your website isn't showing it.
Instead, it sounds generic, outdated, or like you could be any one of the thousands of other coaches online.
You'd rewrite it yourself, but you're too close to your business to know what should stay, what should go, and how to explain what makes you different.
And you don’t have the time or desire to go 39 *excruciating* rounds with a robot.
(No offence, AI.)
You want to partner with an established website copywriter (and fellow midlifer) who:
01
Gets your unique voice,
Because your website should sound like YOU—not a generic coach who has the same certifications. I'll bring your personality, perspective, and years of experience into the copy.
02
Helps you sell more,
without sounding salesy or pushy, because the women you serve will bow out the second they get a whiff of Bro marketing. (There’s no room for pressure, hype, or sales tactics here.)
03
WRITES STRATEGICALLY, NOT JUST CREATIVELY
It's not just about "pretty" words. You need someone who can identify what makes you different, organize your message, and help people see why you're the right fit.
04
Has a pulse (literally)
You’re here to work with a human—someone who will inject real emotion, storytelling, and lived experience into your copy. (Even better if you can swap midlife antics!)
Ready for a website that reflects the expert you already are?
I’ll make the process easy like Sunday mornings.
(Lionel Richie wouldn’t have it any other way.)
Meet My
My Signature Service
Strategic, done-for-you website copy that reflects your expertise and makes you the obvious choice in your space.
Website Copy in a Week
Your Home, About, Services, and Contact pages—strategically planned and written to show prospective clients who you are, what you do, and why you're worth hiring.
All without dragging the process out for months.
MEET YOUR CHAI-LATTE-LOVING COPYWRITER,
Hey, I’m Nicole,
Website Copywriter for Midlife Coaches
I've been a professional copywriter for 25 years, writing for creative agencies, corporate companies, and international brands like Walmart, Kellogg's, Keurig, and more. (Check out my portfolio to see samples.)
And these days? I love helping women in midlife turn their years of life and professional experience into coaching websites that make people sit up and take notice.
Because here's the thing…
You could be an incredible coach with decades of knowledge under your belt. But if your website doesn't clearly communicate what makes you different, potential clients may never realize just how much you bring to the table. (And you’ll keep getting replies from people who maybe, possibly, potentially want to work with you in the future ... i.e., never.)
That's where I come in.
I'll help you uncover what makes you the obvious choice, then turn it into strategic, personality-packed website copy that sounds like YOU.
“Your copy has been the absolute best investment in my business to date!
I knew all along you were the only one I trusted to write my sales offers. Thank you, from the bottom of my heart!”
– Leanne Ballan
Colour Confidence Coach
“Nicole – THIS IS SO FREAKING INCREDIBLE!!!
You nailed it. Not a single edit required.”
– Lori Pine
Executive Life Coach
“I walked away from my project with Nicole feeling like this was truly THE best investment I have ever made for my business.
I hadn't even finished reading everything she wrote, and I was ready to book her again.”
– Lindsay Darling
Strategic Business Coach
WEBSITE COPYWRITER BY DAY,
PUBLISHED AUTHOR BY NIGHT.
Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business
When it comes to online business, there’s a myth that only the loudest, boldest personalities on the internet can be successful. Not true, friend. If you’re an introverted CEO like me, you can still stand out with quiet confidence and sell your offers with ease.
Grab my Amazon best-selling book today, and learn how to run a thriving, joyful, and in-demand business as an introvert!
FrEE website copy audit:
is your web copy making you the obvious choice?
Or, are people visiting your site but not buying? Discover what's keeping you from standing out, building trust, and turning more visitors into paying clients.
FAQS
STILL WITH ME? SWEET.
Your website called. It's ready for its next chapter.
You've grown. You've evolved. You've got decades of experience and a whole lot of wisdom to share. Shouldn't your website reflect that?
With Website Copy in a Week, I'll write the clear, compelling, sounds-like-you copy your coaching business deserves.
Fun Fact: I’m a real person. Perfect for clients who still value 1:1 interaction, thoughtful strategy, and words written by a living, breathing human.
Is your website selling your expertise short?
Take this quick audit to see where your messaging may be blending in—and what’s keeping you from becoming the obvious choice.